This plant is sometimes referred to as the Lenten Rose. It’s a perennial that’s been around since the middle ages. I have four of these in different colors. ‘Blue Lady’ (shown below), ‘Yellow Lady’ and ‘White Lady’ are the other three shades.
Here’s some more info on this evergreen perennial:
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Blooms late winter-early spring
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14-18 inches in height
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Prefers partial shade and moist soil
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Squirrel, rabbit and deer resistant
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Good cut flower
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Hardy in zones 3-8